Transforming Media Operations

How Abhinav DCS Centralized Release Orders, Deals & Barter for Pooja Communications

πŸ“ Pune, Maharashtra

🏒 Advertising & PR

⚑ 80% Automation

πŸš€ 60% Faster Operations

80%

Manual Work Automated

60%

Faster Operations

99%

Deal Tracking Accuracy

15

Week Implementation

❌ Business Challenges

πŸ“Š

Fragmented Workflows

Release orders were managed separately from deals and media invoices, leading to scattered tracking and operational inefficiencies.

πŸ”„

Barter Complexity

Deals between clients and media lacked centralized structure, making it difficult to track barter value and usage effectively.

πŸ“‹

Invoicing Sprawl

Multiple invoice types across radio, TV, publications, OTT managed in silos, creating error-prone processes.

πŸ“ˆ

Reporting Gaps

No end-to-end analytics, lacking clarity on barter utilization, ROs, and campaign performance metrics.

βœ… Our Comprehensive Solution

Abhinav DCS delivered a unified, end-to-end Release Order & Barter Management Platform built precisely to Pooja’s requirements:

Release Order Module (RO)

1


  • Formal instruction issuance to media (print, TV, radio, OTT)
  • Tracks scheduling, reschedules, and cancellations
  • Digital approval trails and audit logs for transparency

Deal Management Module

2

  • Workflow to create barter deals with client-delivered products/services
  • Defines and stores barter value, validity period, and media formats
  • Centralized tracking and management system

Multi-Channel Invoicing

3


  • Radio, TV, Publication, Newspaper, OTT Invoices
  • Media Net Invoice for cross-platform campaigns
  • Commission and Cancelled Invoice handling

Reschedule & Cancellation Workflow

4


  • Official schedule changes and cancellations
  • Auto-notification to media partners
  • Complete traceability via timestamped logs

GST Integration

5


  • Automatic e-invoice generation and GST portal upload
  • GST portal cancellation capability
  • Credit note creation functionality

Analytics Dashboard

6


  • Dynamic, filterable overview with real-time data
  • Total barter value tracking by client/date/media type
  • Pending vs. completed ROs and performance summary

πŸš€ Results & Impact

KPI

Before

After Integration

RO-to-Deal Conversion Time

Multi-day delays

< 1 hour end-to-end

Deal Tracking Accuracy

Manual, error-prone

> 99% accuracy

Invoice Reconciliation Time

Days per campaign

Minutes per campaign

Reschedule/Cancellation Response

Manual outreach

Auto-triggered updates

Reporting Access

Fragmented spreadsheets

Centralized, real-time

Manual Workload

100% manual

Reduced by 80% via automation

πŸš€ Results & Impact

RO-to-Deal Conversion Time
Before
Multi-day delays
After
< 1 hour end-to-end
Deal Tracking Accuracy
Before
Manual, error-prone
After
> 99% accuracy
Invoice Reconciliation Time
Before
Days per campaign
After
Minutes per campaign
Reschedule/Cancellation Response
Before
Manual outreach
After
Auto-triggered updates
Reporting Access
Before
Fragmented spreadsheets
After
Centralized, real-time
Manual Workload
Before
100% manual
After
Reduced by 80% via automation

πŸ“… Implementation Timeline

πŸ”΄ Weeks 1-2:Β Discovery & Requirements Analysis

πŸ”΄ Weeks 3-5:Β Design & Prototyping Phase

πŸ”΄ Weeks 6-10:Β Core Modules Build (RO, Deals, Invoices)

πŸ”΄ Weeks 11-12:Β Rescheduling & Cancellation Workflows

πŸ”΄ Weeks 13-14:Β Reporting Dashboard & Pilot Testing

πŸ”΄ Week 15+:Β Full Rollout & Team Training

Ready to Transform Your Operations?

Let’s discuss how Abhinav DCS can streamline your business processes with custom solutions