80%

Manual Work Automated

60%

Faster Operations

99%

Deal Tracking Accuracy

15

Week Implementation

Business Challenges

Fragmented Workflows

Release orders were managed separately, causing scattered tracking and operational inefficiencies.

Barter Complexity

Deals between clients and media lacked centralized structure, making it difficult to track barter value and usage effectively.

Invoicing Sprawl

Multiple invoice types across radio, TV, publications, OTT managed in silos, creating error-prone processes.

Reporting Gaps

No end-to-end analytics, lacking clarity on barter utilization, ROs, and campaign performance metrics.

Our Comprehensive Solution

Abhinav DCS delivered a unified, end-to-end Release Order & Barter Management Platform built precisely to Pooja’s requirements:

1. Release Order Module (RO)


  • Formal instruction issuance to media (print, TV, radio, OTT)
  • Tracks scheduling, reschedules, and cancellations
  • Digital approval trails and audit logs for transparency

2. Deal Management Module

  • Workflow to create barter deals with client-delivered products/services
  • Defines and stores barter value, validity period, and media formats
  • Centralized tracking and management system

3. Multi-Channel Invoicing


  • Radio, TV, Publication, Newspaper, OTT Invoices
  • Media Net Invoice for cross-platform campaigns
  • Commission and Cancelled Invoice handling

4. Reschedule & Cancellation Workflow


  • Official schedule changes and cancellations
  • Auto-notification to media partners
  • Complete traceability via timestamped logs

5. GST Integration


  • Automatic e-invoice generation and GST portal upload
  • GST portal cancellation capability
  • Credit note creation functionality

6. Analytics Dashboard


  • Dynamic, filterable overview with real-time data
  • Total barter value tracking by client/date/media type
  • Pending vs. completed ROs and performance summary

🚀 Results & Impact

KPI
Before
After Integration
RO-to-Deal Conversion Time
Multi-day delays
< 1 hour end-to-end
Deal Tracking Accuracy
Manual, error-prone
> 99% accuracy
Invoice Reconciliation Time
Days per campaign
Minutes per campaign
Reschedule
Manual outreach
Auto-triggered updates
Reporting Access
Fragmented spreadsheets
Centralized, real-time
Manual Workload
100% manual
Reduced by 80% via automation

Implementation Timeline

Weeks 1-2

Discovery & Requirements Analysis

Weeks 3-5

Design & Prototyping Phase

Weeks 6-10

Core Modules Build (RO, Deals, Invoices)

Weeks 11-12

Rescheduling & Cancellation Workflows

Weeks 13-14

Reporting Dashboard & Pilot Testing

Week 15+

Full Rollout & Team Training

Ready to Transform Your Operations?

Ready to Transform Your Operations?

Let’s discuss how Abhinav DCS can streamline your business processes with custom solutions