Exposure Systems

Digital Transformation of Frame Ordering Process – A comprehensive multilingual solution that revolutionized customer experience and drove 65% reduction in sales cycle time

Digital Transformation of Frame Ordering Process – A comprehensive multilingual solution that revolutionized customer experience and drove 65% reduction in sales cycle time

Overview

Challenge

Solution

Results

Technical

Project Overview

Executive Summary

AbhinavDCS successfully delivered a multilingual frame configurator solution for Exposure Systems, a leading Dutch manufacturer of modular exhibition stands and textile frames. The solution streamlined the entire customer journey from frame selection and customization to order delivery, transforming a complex manual process into an intuitive digital experience serving customers across multiple European markets.

Client Background

Exposure Systems is a Dutch manufacturer specializing in modular exhibition stands, textile frames, and LED display solutions. The company serves the exhibition, retail, and signage industries with their innovative M-series modular system.

  • ✓
    Modular Exhibition Stands
  • ✓
    Textile Frames with LED integration
  • ✓
    LED Lightboxes
  • ✓
    Specialized Accessories

Key Industries Served

  • ✓
    Exhibition & Trade Shows
  • ✓
    Retail Display
  • ✓
    Corporate Signage
  • ✓
    Event Management
  • ✓
    Interior Design

The Challenge

Complex Product Configuration

With their M-series consisting of a wide range of standardized products including straight and curved frames, accessories, and graphics, customers struggled to visualize and configure complete systems independently.

Manual Sales Process

The traditional sales approach required extensive back-and-forth communication between customers and sales representatives to determine specifications, pricing, and compatibility.

International Market Barriers

As a Dutch company serving multiple European markets, language barriers and localized pricing structures created friction in the sales process.

Technical Complexity

While the Quick-Lock system allows even inexperienced users to assemble frames within 90 seconds, the initial selection and specification process remained complex for customers unfamiliar with modular systems.

Our Solution

AbhinavDCS developed a comprehensive frame configurator platform hosted at calculator.exposure-systems.com that addressed each challenge through intelligent automation and user-centric design.

🌐

Multilingual Interface

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      Full localization for Dutch, English, and other European languages
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      Dynamic content adaptation based on user location
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      Localized pricing and delivery options

🛠

Interactive Configuration

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      Visual frame builder with real-time preview
    • ✓

      Drag-and-drop interface for adding components
    • ✓

      Automatic compatibility checking between components
    • ✓

      Automatic compatibility checking between components

🤖

Intelligent Recommendations

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      Suggested configurations based on application type
    • ✓

      Automatic accessory recommendations
    • ✓

      Size and weight optimization for shipping

📦

Streamlined Ordering Workflow

    • ✓

      Progressive disclosure of configuration options
    • ✓

      Real-time inventory checking
    • ✓

      Automated quote generation
    • ✓

      Integrated delivery scheduling

🔄

End-to-End Order Management

    • ✓

      Order status tracking
    • ✓

      Automated delivery notifications
    • ✓

      Digital assembly instructions
    • ✓

      Post-delivery support integration

Results & Impact

65%

Reduction in Sales Cycle Time

45%

Increase in Order Completion Rate

35%

Growth in International Orders

⚙️ Operational Efficiency

      • ✓

        65% reduction in sales cycle time from initial inquiry to order placement
      • ✓

        40% decrease in customer service inquiries related to product specifications
      • ✓

        80% automation of quote generation process

🙂 Customer Experience

  • ✓

    45% increase in order completion rate
  • ✓

    30% growth in average order value through intelligent upselling
  • ✓

    90% customer satisfaction rating for the configuration experience

🌍 Market Expansion

  • ✓

    35% increase in international orders within 6 months
  • ✓

    Entry into 3 new European markets through localized experiences
  • ✓

    25% growth in first-time customer acquisitions

📊 Business Growth

  • ✓

    20% increase in overall revenue attributed to improved conversion
  • ✓

     50% faster onboarding of new distributors
  • ✓

    Enhanced brand perception as a technology-forward sustainable manufacturer

Sustainability Impact

The digital configurator aligned perfectly with Exposure Systems’ commitment to sustainability: Virtual configuration eliminated physical sample shipments, smart packaging algorithms reduced shipping volume by 15%, accurate configuration reduced returns and waste, and digital documentation eliminated paper-based catalogs.

Technical Implementation

Technology Stack

Responsive Web Design

Progressive Web App

Real-time ERP Integration

Multi-currency Engine

Multilingual Framework

Order Management System

Inventory Synchronization

VAT Calculation Engine

Frontend Architecture

Responsive design ensuring compatibility across devices, progressive web app capabilities for offline access, and optimized loading for European network conditions.

Backend Integration

Real-time inventory synchronization with Exposure Systems' ERP, automated pricing engine with multi-currency support, and comprehensive order management system integration.

Multilingual Framework

Dynamic language switching without page reloads, localized number formatting and currency display, and cultural adaptation of user interface elements.

Future Enhancements

Platform designed for scalability with planned AR visualization, 3D printing integration for custom accessories, AI-powered design suggestions, and expanded European logistics networks.

Frontend Architecture

Responsive design ensuring compatibility across devices, progressive web app capabilities for offline access, and optimized loading for European network conditions.

Backend Integration

Real-time inventory synchronization with Exposure Systems’ ERP, automated pricing engine with multi-currency support, and comprehensive order management system integration.

Multilingual Framework

Dynamic language switching without page reloads, localized number formatting and currency display, and cultural adaptation of user interface elements.

Future Enhancements

Platform designed for scalability with planned AR visualization, 3D printing integration for custom accessories, AI-powered design suggestions, and expanded European logistics networks.

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